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In response to its substantial ongoing growth in the Asia-Pacific region, Adamson Systems Engineering has established a new office in Chiang Mai, Thailand to better serve its partner network and further enhance its brand profile. Correspondingly, the company has appointed Ben Millson as Managing Director for the APAC region to oversee the new office and its operations throughout the relevant territories.

“Adamson’s sales and overall presence have been steadily on the rise in the Asia-Pacific region thanks to a company-wide focus and the strengths of our distribution partners,” begins Millson. “We’re now in a position to greatly expand our profile in the territory with a dedicated home base to better support these efforts going forward, and I look forward to leading our team and guiding our network as we continue and expedite our growth.”

In his new role, Millson will oversee sales and distribution operations across the APAC region, working in close collaboration with Adamson’s current staff, partners, and distributors. Meanwhile, APAC Technical Director David Dohrmann will continue to deliver technical support and product expertise to Adamson Network partners and end users throughout the territory.

Originally from the United Kingdom, Millson began his pro audio career over 15 years ago with Adam Hall GmbH. Since, he has taken key appointments with reputable brands including AVSL Group, Studiomaster, Cadac, and most recently, d&b audiotechnik, where he spent nearly five years as Regional Sales Manager and Technical Sales Specialist for the Asia-Pacific region.

“Ben’s experience and leadership give us a major boost in the region,” offers Dohrmann. “We’re also in the process of appointing a technical support specialist for our new office and recently hired Ayumi Hanano as our Education and Support Coordinator for the region. This mirrors the staffing structure that has proven successful for Adamson in Europe, and we’re looking forward to building on this solid foundation.”

“We’ve recognized the potential for Adamson in the Asia-Pacific region for quite some time, and have been very pleased with our APAC team’s performance and progress over the last several years,” adds James Oliver, Adamson’s Director of Sales and Marketing. “Welcoming Ben onboard as Managing Director to lead our efforts from within the territory demonstrates our commitment to our valuable partners and users in the region. We look forward to enjoying the successes generated by our APAC team going forward.”

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