Adamson Systems Engineering has welcomed BaSys CS s.r.o. to its global network as its exclusive distributor for the Czech Republic. Based in Prague, BaSys CS s.r.o. is a division of reputable Swiss-based technology distributor BaSys, which represents many of the world’s top pro AV and consumer electronics brands in Central Europe.
“We’re proud to represent a prestigious brand like Adamson in the Czech market,” begins Ondřej Tureček, the Head of Sound for longtime Adamson Network partner ZL Production and now the Adamson Brand Manager for BaSys CS s.r.o. “Having worked closely with Adamson products and representatives through ZL Production, one of the biggest Adamson rental partners in Central Europe, I’m very familiar with the brand and its many competitive advantages, and see plenty of exciting opportunities and potential for growth in our region.”
In late September 2019, BaSys CS s.r.o. partnered with ZL Production for a formal launch event in celebration of the new agreement, held at BaSys CS Pro’s headquarters in Prague. ZL Production set up a large outdoor stage to showcase Adamson’s tour-proven S-Series of sub- and ultra-compact loudspeaker products and M-Series monitor solutions; meanwhile, attendees were also able to experience the flagship large-format E-Series products in showrooms inside the building.
“We were very encouraged by the positive response to our new agreement with Adamson from the market,” adds Tureček. “With such a respected professional loudspeaker brand now on our line card, we’re able to offer complete technological solutions from A to Z for rental and integration clients, and look forward to growing our business in close partnership with Adamson and our complementary brands.”
Founded in Switzerland in 1990, BaSys has since grown to include satellite offices in several Central European countries. Since the beginning, the company has focused on top-quality sound products as its core business for both the consumer and professional markets.
The Pro division of BaSys CS s.r.o. represents other industry-leading brands like Midas, Lab.gruppen, Lake, Pioneer DJ, Neutrik, and more in the Czech Republic.
“Adamson has some great, well-established partners in the Czech Republic and we’re glad to be able to better support them in close coordination with BaSys” says Jasper Ravesteijn, Adamson’s Sales Director for the EMEA region. “BaSys has an outstanding reputation in the pro and consumer audio communities in Central Europe, and Ondřej has been a longtime champion of Adamson through his work with ZL Production, so we’re very excited about the potential of this new arrangement.”
Photo: Ondřej Tureček, Adamson Brand Manager for BaSys CS s.r.o.